social amplification
in a budget-constrained environment, the best thing an advertiser can do is shift more attention (notice, I didn’t say money) to social marketing and stimulate social actions among target users and...
View ArticleBranding is still a useful activity? Reach and frequency is still a useful...
Source: http://community.microsoftadvertising.com/blogs/analytics/archive/2009/07/06/getting-back-to-basics-why-web-advertising-needs-traditional-media-metrics.aspx Getting Back to Basics – Why Web...
View ArticleSymbian^3 reviewed in exquisite and ruthless detail by Eldar Murtazin
Source: http://www.engadget.com/2010/06/24/symbian-3-reviewed-in-exquisite-and-ruthless-detail-by-eldar-mur/ No folks, those mythical N8 review units still aren’t on our doorsteps, but we can offer you...
View ArticleiOS has a bigger dev army than Android, but will cross-platform apps rule the...
Source: http://www.engadget.com/2010/07/05/ios-has-a-bigger-dev-army-than-android-but-will-cross-platform/ We oftentimes hear raw numbers of apps bandied about in mobile OS comparisons, but we rarely...
View ArticleAn Evolutionary Step In iPad Gaming [Ipadapps]
Source: http://gizmodo.com/5582559/osmos-for-ipad-ambient-gaming-tailor+made-for-the-tablet When the iPad was unveiled and I started to imagine the types of games a 9″ touch screen might engender, I...
View ArticleAppcelerator developers warm to Windows Phone, give BlackBerry the cold shoulder
Source: http://www.engadget.com/2011/11/15/appcelerator-developers-warm-to-windows-phone-give-blackberry-t/ As the year winds to a close, it seems that developer sentiments have shifted since we last...
View ArticleMarvell’s Classroom 3.0 includes Armada-powered SMILE Plug Computer
Source: http://www.engadget.com/2012/01/08/marvells-classroom-3-0-initative-armada-smile-plug-computer-ces-2012/ All together now — “Aww!” Marvell has just outed its Classroom 3.0 initiative here at...
View ArticleBloomberg Didn’t Sell Enough Terminals So Now Everyone’s Bonuses Are Getting...
Source: http://www.businessinsider.com/bloomberg-didnt-sell-enough-terminals-so-now-everyones-bonuses-are-getting-whacked-2012-1 The lower bonus situation on Wall Street isn’t just for the bankers, but...
View ArticleJessica Alba’s New Startup Will Tempt You To Buy Green Diapers
Source: http://www.businessinsider.com/jessica-albas-new-startup-will-tempt-you-to-buy-green-diapers-2012-1 Meet Brian Lee, Co-Founder of Honest Company at IGNITION West! Actress-turned-entrepreneur...
View ArticleWhat You Need To Know About The Technology Driving Advertising Right Now
Source: http://www.businessinsider.com/what-you-need-to-know-about-the-technology-driving-advertising-right-now-2012-3 Media buying today is no easy task – it has to be simple, effective, and...
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